Lather Monkey

Dove Body Wash was looking to create a demo video that showcased their sensorial superiority: rich, creamy product and thick, rich lather.

For Dove, that was not exactly news. We needed to create a demo that was fun and engaging, without the support of a new product claim or innovation.

We tied the demo to Chinese New Year and created a surprising film with a twist. It highlighted the lather of Dove Body Wash while celebrating the year of the monkey.

Local teams were given the film assets and the campaign was activated in February 2016 to a very positive reception.