Global Expertise

Dove Japan

Haiku

How do you make claims about a body wash that consumers cannot even pronounce?

How do you inspire Japanese women to elevate their perception of a brand worthy of poetry?

Simple, ask them to perform a writing task in the streets of Tokyo and capture the results.

Authentic and poetic, no copywriter could have said it better...

Dove China

Lather Monkey

Dove Body Wash was looking to create a demo video that showcased their sensorial superiority: rich, creamy product and thick, rich lather. But for Dove, that was not exactly news.

We created a surprising and entertaining Chinese New Year film with a twist. It highlights just how thick and creamy the lather of Dove Body Wash is and also celebrates the year of the monkey.

Local teams were given the film assets and the campaign was activated in February 2016 to a very positive reception.

Lifebuoy India

For My Child

Lifebuoy asked me to help them fulfil their social mission, to ensure that every child reaches the age of five.

Our task was to partner with Lowe and showcase parents' reactions to Lifebuoy's Gondappa film.

The film dramatically illustrated that millions of children die from infections each year, many of which can be prevented with simple hand-washing.

Dove Bodywash USA

Shower Now?

Dove asked me to help them show women that you really can feel the difference after just one shower with Dove Bodywash.

We took to the streets of London and New York City. We asked women to take one shower with Dove right there and then to feel the difference for themselves.

Over four days of shooting, we created online content for Dove's US market as well as multiple TVCs and digital content to run across Europe.

Dove Deodorant Thailand

Chicken Skin

To increase market share in the competitive whitening deo category in Thailand, Dove Deodorant asked us to create a campaign that would shake up the market.

After research, we discovered that Thai women tend to pluck their underarms, leaving skin with a dimpled effect they call chicken skin.

Our story invited Thai women to say goodbye to chicken skin with a seven-day Dove Whitening Deo challenge.

Suave USA

Honesty Box

Suave asked me to help them celebrate their claim: fragrances preferred over Bath and Body Works.

We took to the streets of Chicago with an honesty box to find out how Suave performed in a real-life blind test.

Women loved Suave's fragrances and were amazed at how many bottles of Suave their dollars bought.