Branding
Friesland Campina
Oops!
I led the creation of a completely new global indulgence proposition in the yoghurt aisle. This began with identifying our true opportunity, the ‘Social Narcissist’: constantly sharing their real-life experiences and seeking digital validation from their communities. Building a new brand that was perfectly tailored to this consumer’s digital lifestyle, I stewarded the naming, branding and successful launch across Europe in partnership with a very brave client. Oops!: a new kind of indulgent yoghurt.
Whirlpool Inc
Project X
I partnered with a senior client team, reporting directly to the board to develop an entirely new brand and proposition within a complementary category.
I subsequently delivered a complete set of creative insight and audience creative proposition as well as originated a big simple idea to differentiate the brand. Over the course of the project I also led and delivered the results of a naming and identity workshop.
Unilever
C4G
Senior management tasked me with leading a creative change strategy. My team and I identified a simple idea: create change through the use of mobile phone video training packages created by its intended audience. The project engaged Unilever’s global teams at all levels and was extremely well received with excellent feedback. It included the single most successful piece of internal content in Unilever history.
Pinova
It Starts with a Stump
Pinova delivers state-of-the-art specialty rosins to many of the world’s most essential industries and well-known brands.
They asked me to help them clearly tell the story of their complex business, as well as showcase their commitment to sustainability, innovation, enduring quality and customer service.
My team created a giant animated infographic to turn a complex story into an easy to understand and visually entertaining film.