Content Strategy

empi Planning tool

Revealing Your True Consumer

I’ve learned that the real secret to discovering your perfect match is seeing the world the same way they do. That's why, in collaboration with Clinical Psychologists and Psychiatrists, I created an innovative tool called eMPI (Enhanced Multiphasic Profile Index). eMPI's unique, patented toolset enables you to enter your consumer's world, revealing the mindsets and motivations that drive their everyday decisions. The process effortlessly combines your existing data with eMPI's empirically verified clinical library. Its step by step process then decodes behaviours into clinical mindsets; uncovering hidden unmet needs and creating powerful new insights.

I know there's nothing worse than a plan that requires a team of strategists to understand it. That's why eMPI's approach is remarkably simple to implement, and best of all, it makes sense too. Your eMPI Mindset Report concisely encapsulates the findings into clear and practical guidance.

Strategy First

The channels need to be right for the strategy, not the other way around. So we start with an expertise in digital strategy and use the right tools for the job, without playing favourites. I’m able to draw upon a wide network of talent in creative, design and digital filmmaking. I’m also experienced in implementing the latest technologies, including innovations in artificial intelligence, to assist in the creation of creative assets. From an Instagram post to a TikTok Story, a LinkedIn post to a special-build 96 sheet - every piece of content I create tells a story.

Authoring Authentic Stories

Claiming to be the Author of Authenticity assumes that authenticity isn’t just a result of capturing what’s real. Let me explain how I decode authorship and why the process for devising your narrative delivers consistent, authentic results that resonate with your audience.