eMPI Planning Tool
I have learned that the real secret to discovering your perfect match is seeing the world the same way they do.
In collaboration with clinical psychologists and psychiatrists, I created eMPI, an innovative tool that reveals the mindsets and motivations that drive everyday decisions.
The process combines existing data with an empirically verified clinical library, then decodes behaviours into clinical mindsets and practical guidance.
eMPI Film
Strategy First
The channels need to be right for the strategy, not the other way around.
I draw upon a wide network of talent in creative, design and digital filmmaking, and I am experienced in implementing new technologies, including artificial intelligence, to assist in the creation of creative assets.
Claiming to be the Author of Authenticity assumes that authenticity is not just a result of capturing what is real.
The narrative process is designed to deliver consistent, authentic results that resonate with the audience.